Marketing Specialist

Role:

• Partner with GTM leads to plan and execute integrated marketing campaigns, owning the operational timeline to ensure launches uphold creative excellence and strategic goals
• Execute and optimise growth marketing strategies across owned channels to drive audience development, engagement, and subscriber acquisition
• Oversee end-to-end project management for multiple, concurrent marketing initiatives, including timeline management, budget tracking, and resource allocation
• Leverage data to analyse campaign performance, delivering actionable insights and data-driven recommendations to optimise future marketing strategies continuously
• Lead collaboration with external agency partners (creative, media, events), guiding them from initial brief to final execution to ensure all output meets brand standards and strategic objectives
• Collaborate effectively with cross-functional stakeholders to integrate marketing efforts into broader business objectives, ensuring a unified and powerful message across all touchpoints

You:

• Bachelor’s degree or equivalent practical experience
• At least 5+ years of experience in a marketing role, such as product marketing, brand management, or campaign management
• Oversee a portfolio of diverse projects, expertly navigating shifting priorities and deadlines in a dynamic setting while maintaining rigorous organizational standards
• Strong analytical mindset with proven experience in data interpretation, trend analysis, and translating findings into actionable business insights. Experience with marketing analytics platforms is highly desirable
• Develop and execute data-driven growth marketing campaigns across various digital and social media channels to accelerate user acquisition, engagement, and retention
• Experience in creative direction, with the ability to assess and guide the development of high-impact marketing assets through clear and constructive feedback
• A strong collaborator with excellent interpersonal skills and experience working effectively within and across diverse teams to achieve collective goals
• Experience partnering with and managing external agencies (e.g., creative, media, PR) from briefing and creative development through to execution and performance analysis
• Exceptional verbal and written communication skills